Marketing and Corporate Communications Officer Job at a Reputable Bank

A reputable bank in ghana is seeking to recruit a suitable person to fill the vacancy as  Head, Marketing, and Corporate Communications Department. Interested person should see below the Key Duties, Responsibilities, Qualification Required, Experience, and Mode of application.

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Table of Contents

Key Duties and Responsibilities

 

  •  Develop and enforce on external communication strategy that results in an improved corporate reputation
  • Supervise the facilitation of official travels within and outside the country (e.g booking of flights, hotel, and visa processing)
  • Develop and lead in the implementation of a marketing strategy for the bank
  • Periodically review the bank’s products and services and propose reinvention as and when needed
  • Conduct frequent industry survey of product offerings to benchmark the bank’s products
  • Develop new products for management and board consideration based on customer needs
  • Design, place and implement monthly below-the-line and above-the-line communications
  • Planning of bank events (e.g. durbars and press conferences)
  • Evaluating requests for sponsorship
  • Prepare speeches for events and press releases
  • Collaborate with executive management to execute the bank’s public relations strategy
  • Build positive relationships with stakeholders, media and the public
  • Produce promotional materials and publications (brochures, videos, social media posts etc)
  • Lead in addressing enquiries from the media and other stakeholders
  • Track reputational perceptions, media coverage and follow industry trends
  • Lead in the mitigation of any reputational risks identified that could affect the image of the bank
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Qualification Required & Experience

 

  • A minimum of first degree in Business Administration, Communications or a related field with 6 years of work experience, preferably in the banking industry
  • A recognised professional qualification in a relevant field
  • Good knowledge and experience in PR and communication systems, including corporate branding
  • Excellent communication, reporting writing, presentation, and organizational skills
  • Computer literacy – Microsoft Office skills
  • Dependability and the ability to maintain confidentiality
  • Good knowledge of workplace practices
  • Creative and problem-solving aptitude
  • Excellent negotiation skills

Location: Accra

How to Apply

 

Interested applicants who meet the minimum requirements should send their application letters with detailed curriculum vitae (CV) via email to:

[email protected]

Closing Date: 31 August 2020

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